Early stage startups are truly money-handcuffed or typically don’t have a capital to compete against already-settled brands (relevant to their niche) for top keywords terms.
In the context of SEO for new business, SEO is a good digital marketing tactic to prioritize and take first-foot on the web.
As so many fortunate startups invite funding from known and unknown sources to take benefit from Search Engine Optimization in the recent days.
Besides, not everyone can invite great funding…! What to do?
It is true, in early-stage startups, funding and cash flow are tight. You rightly concentrate and punch to balance marketing spend across strategies and channels – so you meet optimum returns on investment.
Considering SEO strategies can help you a lot…!
Table of Contents
Why Early Stage Startups Look-For Search Engine Optimization?
Search Engine Optimization (SEO) is a concentrated practice of improving your rankings for relevant search terms on search engines and thereby with frequent consistency despite its proven effectiveness to drive traffic and leads.
SEO is often seen as ‘slow burner’ when it comes to return building, and for a number of strategies and situations, but it is also an ‘aggressive coal’ that may give you impressive results and help anticipate more sales and growth effectively – G2S Technology
“SEO for startups have a 14.6% conversion rate, while outbound leads (such as direct mail or print advertising) have a 1.7% conversion rate”
At glance, innovators adapt multiple ways to build brand awareness and conversions amidst filtered strategies. SEO is less cost-effective than any other form of strategies i.e. less costly than social media advertising and pay-per-click campaigns.
SEO helps startups get traffic that can yield conversions and revenue!
Surprisingly, SEO works as an umbrella, when you open it’s branches saves you from unconditional obstacles and helps you reach your destination.
Why SEO for early-stage startups? Here’s the reasons:
- SEO delivers customer behavior data to startups.
- SEO results in higher traffic and conversions.
- It helps startups make informed business decisions.
- SEO utterly strengthens customers’ trust and value for your brand.
- It is the best tactic to build a long term audience.
- Most importantly, it delivers considerable-results for startups.
Both startups and established brands can absolutely think of SEO as their first-approach strategy to achieve situational objectives at fair cost.
The Benefits of SEO for Startups
If we talk about the importance of SEO for startups, I say it is readily beneficial for them…How?
Bringing an increase in organic traffic ratio and potentially inviting new sales is it’s neutral advantage startups enjoy. Besides, it eliminates less-budget concentration and gives you independence to open-arms as much as you want.
Also, SEO builds trust as you rank higher, people automatically show interest in your services than those who rank lower.
1. SEO is Cost-Effective
SEO pay-off your investment quickly as compared to other channels of marketing that associate high cost involvement. With proper SEO services for startups, they can cover investment and other blind expenses efficiently.
Compared to other forms of digital marketing such as PPC advertising, social media marketing, and influencer marketing – the success is dependent on the agenda ‘Pay more, Get More’ while SEO is whole different – as much as you produce relevant and target based content you likely build potential users and thereby into customers.
2. Higher Market Share
Google now processes more than 3.5 billion searches daily, and that number continues to grow. With that huge number, the success lies on the edges.
More and more people are searching something in their way either for reviews, directions, information, or business before deciding virtually now. In this way, if you’re skipping on SEO for your startup ultimately you are killing yourself and passing out on this huge market.
According to Google ‘s latest announcement, people are going to the mobile, opening the browser in their smartphone to end the search that arises in their mind leaving the desktop in the lost-space with zero gravity.
3. SEO Is King
I believe SEO isn’t king, it’s the kingdom!
And we are the rulers, through strategic SEOs implementation, startups can easily scale their online presence, drive more traffic by producing interesting and targeted-based content, and can slap huge success in no time.
Search engine optimization (SEO) gives better results for new websites if compared to other metric channels data. However, the longitude time is longer but the returns are exceptional.
So, how can we apply the best SEO practices to a startup?
It is a good question! Startups don’t know about the process of search engine optimization and rather I’m afraid they even don’t know how it works and where to start.
Consider a good SEO company in India that suggests you every screen role of SEOs practices and help you drive a winning seo strategy campaign for business products and services.
Well, here are some steps you will need to take to develop an effective SEO strategy for startup businesses.
Step By Step Guide to Implementing SEO for Startups
Driving a successful SEO campaign for a startup requires many things to consider and in-b/w a proper guidance is necessary.
At G2S Technology, we help startups as they decide to go on the web, we approach our best strategies on the table that work best on first shot. Our search engine optimization methodology secretly seed the growth for your business.
The mentioned steps take to develop an effective SEO strategy for startup businesses:
Step 1: Defining Your Objectives
To get results as planned, you need to define your objectives first. SEO strictly follows the principle driven based on your goals and strategy approached.
However, SEO practices are versatile, but to work seo in real-time you need to create a winning strategy for your objectives.
Characterizing a reasonable and legitimate SEO objective is vital so you can change your need in executing the SEO campaign – which as talked about, is a drawn out game. Knowing your SEO goals alone can essentially save time and assets while augmenting ROI.
Early stage startups should consider SEO for following agenda:
- Increasing organic traffic
- Lead generation for startups
- Brand awareness
- Sales enhancement
- Reputation management
Get in touch with us and collateral design winning effective objectives with clear, specific, and measurable benefits.
Step 2: Keyword Research
User’s queries are the pillar of SEO. SEO often works well based on keywords.
For your startups, look for the relevant keywords (users search on the web) then target them, see their data analysis, and incorporate them into your list of keywords.
Remember, low volume keywords with less competition rank higher on the search engine. However, Google’s algorithm is hard to understand but many seo professionals believe in this tactic.
Here’s how startup do keyword research:
- Identify your keywords universe and target only your business relevant keywords.
- Next, those targeted keywords must be relevant for your brand/product/service
- Expand your keyword list and prioritize your list.
- Identify preferred landing pages.
- Refine your keyword list over time.
Step 3: Content Planning
After you finish with your keyword management stuff, next, you create content based on your targeted catchphrases.
Remember! Content is King and Search Engine also poses content that is plagiarism-free, uniquely-created, and satisfies user-intent behaviour.
Gone are the days when content is seen and observed as keyword stuffing aka black SEO practices. Google will perceive your site as credible and trustworthy and will recommend your content to rank on their SERPs.
While writing for website content or publishing a piece of blog, don’t forget to consider seo content-writing principle as follow:
- Writ for user intent
- Focus topic or headlines
- Give enough details
- Add inbound and outbound links
- Ask questions and write answers
- Don’t lose your creativity
- Write for your audience not for yourself
Although content marketing for startups can be a tough subject to discuss.
Also Read: Tips to write SEO friendly content
Step 4: Technical Optimization
Your website is your first identity that users see and percept you as a brand.
So, don’t give them a single reason to disown you. Through technical optimization, you can screen your website deeper and analyze the factors which best work for your website.
Technical optimization improves website speed, page load times, and reduces bounce rate. Additionally, Technical SEO helps to access and interpret your website that can improve search visibility, generate more leads, and drive conversions.
Here’s why early stage startups must do technical website optimization:
- Increase reach across all channels
- Increase search engine ranking
- Achieve position zero search results
- Identify technical content weakness
- Reduce costs of search engine optimization
When implementing technical seo, must do XML sitemap, screen all pages title tags and meta description, improve heading and subheadings, check for crawl-errors, and HTTPS.
Step 5: Link Building
SEO success lies with the quality and quantity of link building. The maximum your website has links the chances are high of getting higher ranks on search engines.
But, remember, build quality and effective links instead of spam linking.
A backlink can be thought of as a vote of confidence on the internet; when an authority links your page, they are saying that the content on this specific page is trustworthy.
Link building is totally outbound seo practice, thereby you have to make a list of high DA and PA websites for link exchange mechanism.
Here’s top ways link building tips:
- Ask for backlinks
- Give a testimonials
- Start a blog
- List your site in trustworthy directories
- Write a good guest post or Press Release
Today, the creation of link building has changed, shifted from quantity to quality and that’s Google also recommended.
Also Read: 7 New Ways for Local Businesses to Get Links
Step 6: Evaluate and Re-optimize
SEO is a never-ending process!
If you ask me (you as a startup) when to stop SEO, I say never, I mean there’s something remaining in the dark that needs to pull into the light.
Keep practicing the above implementation and evaluate the results on either weekly or monthly basis so as you get the idea of progression.
Since, SEO is a long term project so don’t be tangled or build expectations quickly.
Now and later evaluate the following metrics:
- Website ranking
- Organic traffic
- Conversion rate
- Link profile
- Local seo metrics
Change your strategy dependent on the assessment, and remember to check the most recent startup SEO trends and updates.
Also Read: Local SEO Ranking Factors for 2021
Do’s And Don’ts For SEO For Early Stage Startups
SEO for startups is like baby day morning…! You have to give great care and practice to keep it fresh, clean, and growing.
However, implementing seo failproof principles might not be a simple task, especially if you’re completely new to SEO.
In order to quantify seo results, please check these do’s and don’ts for SEO for new business ventures.
Do’s:
- Keep track of your development, and turn when vital.
- Put a proficient SEO consultant for your strategy to the next hand.
- Stay up with the latest with the most recent strategies and information base.
Don’ts:
- Duplicate content, or keyword-stuffed content.
- Never pay for links, it gives you bad results.
- Never build links with spammy methods.
The Takeaway!
Thanks for reading our blog on SEO for early stage startups. I hope it helps your business (newer or established) to famine growth with the help of Search Engine Optimization.
Conclusion, results from SEO can take months, especially for new sites, and early-stage startups…so kindly keep patient and track your progression.
Need help with SEO for your new website? Contact Us