Casino and gambling websites have very specific SEO requirements, similar to sports websites. Many countries and states in the U.S. do not allow gambling online, so it is a market with several geographical restrictions.
Furthermore, SERPs are very cautious about explicitly tricking their algorithms to promote gambling and casino-related content.
Your casino business will grow faster if you take the right approach and hire an experienced SEO agency like Fortis Media. Casinos near me are not as popular as they used to be among gamblers. Currently, online casinos offer real money at the expense of a click because of the situation of 2020.
The purpose of this article is to share with you some important tips to help you expand your professional gambling business online.
What makes ranking a gambling website so difficult?
A long-term strategic strategy is essential for the online casino and gambling niche, as well as the reasons already mentioned.
You need to be patient and persistent to rise from being an unknown online casino to ranking on Google’s first page for difficult keywords. You won’t see an increase in organic traffic immediately: not in a few days or even months.
It Setting achievable goals will take some time, but once you do, you will reap the rewards.
Any online business relies heavily on organic traffic. 53% of internet traffic comes from organic search, according to research conducted in 2019. You should never underestimate the importance of an SEO planning strategy if you want to grow your website and attract loyal customers.
The reason is that you don’t want to compromise the integrity of your company and waste money on a short-term strategy when choosing an SEO agency.
Real Money Gaming App Marketing & SEO Tips
1. Creating the best landing pages
The landing page is the gateway to your game app. Game developers follow best practices when building landing pages for their apps, so you won’t need to stray too far from them.
- Demonstrating the strengths of the game, particularly its gameplay, is always advisable. The best way to do this is with high-quality screenshots and videos.
- Prioritize the convenience of app users. Test A/B buttons (such as Subscribe, Download, etc.) to find the most effective ones.
- Make sure you use the right CTA words.
- Consider how your competitors build their pages and introduce original concepts based on their approach.
In addition to providing users with a fun, your game will also offer them the opportunity to earn money.
2. Choosing the right analytics tools
In truth, real money games aren’t much different than other apps when it comes to the benefits they’ll get from proper analytics. The GA4 property by Google is an outstanding example of a free property that you can use.
As part of GA4, Google improved tracking cross-platform and cross-device for its previous Web + App Property feature. As well as its ability to connect to Big Query, it’s also coveted for its more accurate reporting.
In addition, you can send unlimited data with your app, which is pretty much a must-have as it grows.
3. Facebook Ads
However, before you say that Facebook forbids real-money games like gambling, the platform says that owners can still promote these games as long as they get written permission from the platform.
Alternatively, you can argue in favor of games that are more skill-based than chance-based. It is common for these games to be set apart from gambling games and are not governed by the same strict regulations as gambling games.
4. Performance Marketing
Many real-money game creators are taking advantage of platforms and ad networks that offer performance marketing. Real-time bidding and other ad networks are used by many apps, even those that don’t involve real money.
With many ad networks, you can customize your campaign to better target users who will download your app, for example. The promotion of real money games is even available through ad networks.
Publishers who work on mobile devices often rely on real-time bidding to control how much they spend per impression. This is not only a great way to promote your app, but it’s also arguably the most cost-effective method when it comes to advertising it.
5. Influencer Marketing
Digital distribution services and ad platforms are more regulated than influencers. You can expect them to devote time and effort to making promotional content for your app if they truly believe in it and have a passion for its potential.
A successful game advertising campaign can be learned from previous campaigns. In some campaigns, the company leveraged multiple influencers before launch, which it complemented with pre-registration bonuses.
Influencers can also stream gameplay or in-game footage to their audiences if you encourage them. It is even possible to enter into collaborations with people who are deeply interested in your app. At the end of the day, it really comes down to finding those who understand the value of what you offer.
6. SMS/Whatsapp/Telegram Marketing
When it comes to promoting games, who says SMS is no longer relevant? You should always remember that people will read SMS messages. Due to its limited number of characters, you can send succinct messages that are instantly readable. If you also offer real money-earning opportunities, what more can you offer?
WhatsApp marketing offers the same direct contact with your customers as traditional marketing. Regular engagement and promotion messages will help you establish stronger relationships with them as long as you have their number.
Through the channels you can create on Telegram, Telegram marketing provides a unique benefit. Using private channels, you can conduct targeting and connect with your audience more intimately.
7. Quora and Reddit Promotions
These two platforms are commonly used by digital marketers for promoting anything that requires exposure to a large audience. If you play your cards right, you can tap into millions of users on Quora and Reddit.
There may be disapproval of any form of blatant promotion. This is why you should do your advertising more subtly. Making money online, for instance, is a popular question on Quora.
Prior to making any direct promotions on Reddit, it wouldn’t hurt to build karma in your account and let it age. Providing value to the community is the key to being helpful.
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8. Push Messages
If you’re promoting a real-money game, push notifications are a great way to keep players engaged. Throughout your messaging, your creativity and communication skills will shine. By using visual media or building hype, you can add a dash of fun and excitement to your event.
It’s also important to keep an eye out for limited-time discounts. In order to keep your users engaged, it won’t hurt to integrate notifications into the gameplay as well.
9. Email Campaigns with Offers
The use of email promotions is another viable option if you already have a targeted list. Alternatively, you can always begin your own campaigns after you have built up your list.
Consider offering unique offers that only your audience can take advantage of. In order to do this, it is necessary to know what they want. What are other important motivating factors gamers should take into account besides earning cash while playing?
It is important to know when to send emails, just as you would in any other email marketing campaign. Real-time delivery is even better.
10. OTT Ads
Your marketing arsenal should also include OTT ads since they have fewer restrictions than other platforms. Researching and analyzing the best settings is important with OTT ads as with other campaigns.
Advertising that runs for a short period of time is always a good idea. In order to maximize ROI and conversions, you need to prioritize targeting as well. Your ad can reach a virtually unlimited number of viewers. You can promote your game to millions of viewers in the US alone.
OTT advertising platforms also have the advantage of not allowing skippable ads. Ad-blocking tools are also restricted in most cases. The market is still growing quickly.
Considering the facts outlined above, real-money game developers still have multiple ways to promote their products and services without the help of Google Play. These workarounds have been used successfully by many creators in recent years. Those looking to get into the real-money gaming industry can be certain that they’ll offer the same opportunities, if not better.