How Page Speed Affects SEO & Google Rankings?

How Page Speed Affects seo and google ranking

Page speed significantly affects the website on various search engines, and it is the major seo ranking factor according to Google’s Algorithm.

Out of many other Google’s seo ranking factors, this marked as the topest…! 

If the website page speed is lowest or taking longer time users to wait to enter to your website, then for sure it negatively affects conversions.

Actually, poor page speed leads to dwindle sales. I mean longer users’ waiting time significantly affects your conversion, and also a customer funnel journey! – G2S Technology

So, literally, you should do something with your website page speed. But what can you do?

In this blog, you will read some major top ways to increase your page speed. And the best part is, it works 100 percent.

But before reading that let’s understand something about page speed and how it affects SEO ranking.

What is Page Speed?

In the SEO world, page speed is often considered with ‘site speed’, mainly for websites. Page speed referred to as page load time, the total time taken by the website to fully load.

Technically, page speed means how fast is the website to load all the scripted front-end and back-end resources onto screen or visible to screen.

You can also call it a performance meter for your website to analyze the website performance in terms of speed and accuracy deliverables to end users.

Page Speed & Google Ranking: Does Page Speed Affect SEO?

The debate between page speed vs Google ranking is a talk-of-the-town for many years. Since Google considers page speed as a crucial factor for website ranking or seo ranking.

Then what next, every website brand optimizes for page speed. Additionally, there are several brilliant independent (free and paid) page speed tools out in the market for measurement of website page speed performance.

Out of many, ‘Google PageSpeed Insight’ and ‘GTMetrix’ are the most popular free page speed tool checkers.

Putting simply, page speed does affect SEO. Page speed is a direct ranking factor and that is why a fact is known even better since Google’s Algorithm Speed Update.

However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.

Also Read: SEO Guide:ON-Page SEO Cheat-Sheet To Rank On The First Page

Top Ways to increase your page speed

Here are some of the many ways to increase your page speed:

1. Enable compression

Using Gzip, a retain and quantify software application for file compression to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.

2. Minify CSS, JavaScript, and HTML

Another collateral way to reduce the page speed time by optimizing your code (including removing spaces, commas, and other unnecessary characters), you can dramatically increase your page speed.

3. Reduce redirects

It is common that each time a page redirects to another page, technically, requesting a different HTTP, your visitor faces additional time waiting.

4. Remove render-blocking JavaScript

Google suggests avoiding and minimizing the use of blocking JavaScript. This is because stopping your browser encounters a script during the process.

5. Improve server response time

While developing a website there you need optimum level website server hosting because of better data transmitting and better website response time. To improve your server response time, look for performance bottlenecks like slow database queries, slow routing, or a lack of adequate memory and fix them.

6. Optimize images

You know that website is a combination of graphic cum scripts resources meaningfully to cater business objectives. There you can also look for images for optimization to cater faster website performance. Use CSS sprites to create a template for images that you use frequently on your site like buttons and icons.

Also Read: 10 Reasons Why SEO is Important for your Business

Summing Up

I think I cleared that improving your site speed is important for better search rankings. The information entail in this blog will help in the better way to understand about the page speed and SEO ranking factor, silently far important.

So, what’s your PageSpeed Insights Score? How about re-checking your website page score and consider this guide if needed in between.

Good luck…!

How Page Speed Affects SEO & Google Rankings?

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