It would not be wrong to say that every-second in the digital world something innovative happens be it Artificial Intelligence to automate workflow or voice search engine optimization (VSEO) to understand and exploit user’s voice search queries.
The digital marketing companies are the sole-true victims of Digital Marketing!
For so light years, we have seen up to the minute digital marketing trends however that witnessed growth, increased ROI, and improved brand recognition and etc. significantly they remain in the limelight.
Data-driven marketing, voice search optimization, automate marketing, voice funnel marketing were some ambitious concepts and innovative digital marketing trends are among the top priorities for most business owners in 2022.
Frequent change in customer behaviour and so in the technology resembled us to converge into a whole new space and add scope for immersive innovation broadly.
Read on to discover top 11 digital marketing trends for 2022 that will help your business not just survive, but thrive in this age of innovation.
Table of Contents
#1.Programmatic Advertising
Currently it is the hottest and trending for many IT organizations. Programmatic advertising means using AI to automate and flow ad buying so you can target more specific audiences.
One of the biggest advantages of such kind of advertising is that it works more efficiently and fast, also 100% accurate.
Here’s a quick look at how programmatic advertising works:
Real-time bidding is one such example of programmatic ad buying. It helps in higher conversion and lower customer acquisition costs.
#2. Video Marketing
There is a big shift clearly seen in the customer learning and attraction through video marketing, other than any form of marketing practices, video marketing is the most popular marketing trend today and likely for next 5-10 years.
Also it is observed that using videos ‘sales-based’ or ‘learning-based’ users trustfully put their interest to learn about a subject or energize to act frequently.
At G2S Technology, we did a survey to collect the feedback of our clients and colleagues about how do you want to learn more about our products and services – and the statistics were amazing!
Hence, it is clear that video is by far is the most popular way customers want to learn about new digital marketing services and products launch:
Therefore, there are number of importance of incorporating a video into your website or any digital marketing strategy in 2022:
- 70% of shoppers say that they have shared a brand’s video.
- 72% of organizations say that video has improved their transformation rate.
- 52% of shoppers say that watching item recordings makes them more positive about online buy choices.
- 65% of chiefs visit the advertiser’s site and 39% call a seller in the wake of a survey.
Don’t just think about YouTube video promotion, although there are plenty of video marketing space to drive higher engagement with your video marketing, you may either post a video or start a podcast on Facebook, Instagram, and Linkedin between a splash of thousands of on-going users.
#3. Influencer Marketing
One centered prime task of a brand always ends with telling innovative ideas or selling a product ‘with a flash speed’ directly to the end-user.
Thanks to the influencer marketing trend that helps brands to influence a large portion of targeted-customers and make this true. The information flows like a speed and increases ROI by far.
In case you don’t know, “Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market.”
Here, influencers can be well known celebrities, but usually they are Instagram or YouTube personalities having huge niche followers.
But, why do you need of influencer marketing over corporate ads, Because –
- 63% of buyers trust influencers’ assessments of items significantly more than what brands say about themselves.
- 58% of individuals have purchased another item in the previous a half year as a result of an influencer’s proposal.
With these reasons, big fortunate Indian brands like ITC and Garner even startups like Vedantu and Wow! Momo switched from ads with celebrities to a campaign featuring starrers.
#4. Content Marketing Continues to Dominate SEO
In November 2019, Google revealed some significant updates to its search algorithm. The updates incorporated the new BERT framework, which is intended to help Google in its endeavors to comprehend the natural language that individuals use in their search queries.
The advice from Google’s John Mueller is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
Speaking truth, content marketing is imperative to the point that 88% of B2B content advertisers concur that making content makes their crowd see their association as a trustworthy and confided in asset.
#5. Local SEO
Like content marketing, Local SEO is one of the important aspects of Digital Marketing and since later years and now it is in trend.
Local SEO is nothing but optimizing for Google Map search results. The Local SEO services optimize your website and show ranking on local searches of search engines and would be seen in the map section.
There are various signals that local SEO follows and as a consequence offer better results on local searches. Those signals are local content, social profile pages, links, and citations, and could be more.
Also Read:
10 ways to optimize your website for local SEO
10 instant method to improve your local SEO
#6. SERP Position Zero
Since the rise in the competition over social media and the Google search result page, there are huge catastrophic fights observed to attain first position.
And it would not be wrong that the first SERP result receives the majority of clicks. In fact, one of moz articles illustrate that opting out of google features snippet led to 12% traffic.
My personal observation regarding coming to the features snippet is a call of duty, you need to provide Google and Competitors and above all (your users) with an accurate and query-end solution i.e. overall satisfying content.
And here is the way to win featured snippet:
- Know which featured snippet keywords you rank on page one for
- Know your searchers’ intent
- Provide succinct answers and content
- Monitor featured snippet targets
Well, featured snippets are of different types – sometimes you may see them in the form of paragraphs or occasionally in table form.
There are five general types of featured snippets:
- Paragraph
- List
- Table
- Video
- Accordion
Paragraphs (50%) and lists (37%) are the most common types of featured snippets we see among most searches.
#7. Long-Form Content
Long form content or pillar content are in trend today. Long form content is different from the aspect of short blog creation or likethat 800 words article.
Typically, posts that are at least 3,000 words long are considered pillar content. In fact, creating such aggressive and comprehensive content attracts the most traffic (prime goal) and also offers readers an in-depth exploration of topics (second goal).
Putting some statistics, Search Engine Journal indicates that long-form content gets 77% more backlinks than short articles. According to Small Biz Trends, 56% of bloggers generate a better ROI through long-form content by spending an average over five hours on a single blog post.
The benefits of long-form or pillar content are:
- Longer time spent on your site’s pages
- Backlinks and a ton of social media shares
- A decrease in bounce rate
- A high Google ranking and more
In 2022 a shorter, however creative or aggressive, blog post won’t get you anywhere – with Google or your audience. Keep that in mind!
Also Read:
Tips to Write SEO Friendly Content
#8. Semantic Keyword Research
While aiming to make your blog post somewhere around 3000 words or above, here’s something you need to keep in mind when you’re creating long-form content – ‘write for people, not for Google’
Most content curators and marketers prioritize to make content according to the niche concept.
Spending half of a day and banging out 5,000 words every other day is great, but it doesn’t mean that it always stands you on the top or even a featured snippet. This is because you apparently miss ‘user intent’ in mind. Also known as search intent or keyword intent.
It could be to find a product, information or a store location.
#9. Structured Data SEO
In case you didn’t hear this, well, you hear this soon!
It’s a concept a bit similar to the featured snippet digital marketing trend which means it neverdie and heightens precedently.
Structured data is any data that is organized in such a way that makes it convenient for search engines to crawl and categorize.
But its observation is stubby or lower the margin, sometimes, it appears as a Knowledge Graph Box, which displays important information about your business.
Here, look below \/
These are also called by rich snippets or sometimes as rich cards – are excellent for driving clicks, especially on mobile.
#10. Social Media Marketing
There are many theories and words of mouth have been put on the social media verge. Out of many, social media strategy consultant Neal Schaffer puts it – “If your business wants to survive in organic social media in 2022, I believe that this sort of humanization of your brand will be necessary.”
Marketing of products and services on social media platforms such as Facebook, Instagram, and Linkedin enable businesses to tap the unexplored realm.
In 2022, social marketing brings some significant trends on the table and I’ve put together some of the top trends to watch to help you adapt and grow.
- Live streaming
- Stories as content format
- Virtual Reality (VR)
- Augmented Reality (AR)
- Social eCommerce
Incorporating these social media trends this very day could help you build a stronger presence for the future. And the best part is some social media optimization company are already look-forward to it.
Also Read:
5 Creative Ways to Promote Your Product on Social Media
15 Important Benefits of Social Media Marketing Every Business Should Know
#11. Voice Search & Smart Speakers
Gone are the days when people (smart people) search for the information no later than typing, but since the increasing use of voice search brings a new age of voice search. Consider these numbers:
- 50% of all internet based searches, will be by means of voice by 2020
- 55% of all Indian homes will own a smart speaker by 2022
- 72% of individuals who own voice-initiated speakers say that their gadgets are utilized as a component of their every day schedules
- Voice shopping is set to leap to $40 billion out of 2022, up from $2 billion today
Well, these statistics show that people expect to be using voice search far more in the future.
Wrapping Up…
In this way, the writing is on the wall – our complete guide to the 11 most significant digital marketing trends you can’t overlook in 2022.
At G2S hub, I and an entrapure fellow believe that change is an integral part of the job. A businessperson or brand manager must keep looking ahead and strive to embrace new technologies, tools and strategies, indeed to gain an edge over your competitors.
Thanks for reading this blog! Any ideas and suggestions on this blog are heart-warmly invited…!!Comment!!