Any online store should strive to increase organic traffic. More than half of all website traffic and 40% of online revenue come from organic search results driven by Ecommerce SEO through an SEO Services provider. Organic traffic can be generated at a lower cost than paid search by a PPC Expert, which is extremely exciting. Let’s examine what organic traffic is and what can be done to increase it.
How does organic traffic work?
The organic traffic that comes to your website is traffic that comes from organic or unpaid search results. Paid traffic, such as through Google search engine marketing, is the opposite of organic traffic.
Search engines like Google and Bing recommend your site based on specific keywords that PPC Expert used in your search. Organic traffic comes from visitors who find your website through a search for specific keywords. For those keywords, 30% of organic traffic goes to the first-ranked page.
The second-ranked page receives 17 percent of organic traffic, and the third-ranked page receives 12 percent. It goes without saying that every online store wants its keywords to rank higher up on search engines.
As Organic traffic is something everyone wants; brands have to go the extra mile to stay in front of the competition.
What are some ways to increase organic traffic for online stores?
The two most important factors for search engines are 1) Content and 2) Links. The following points can help you improve your online store.
Boost your SEO
Organic traffic is largely driven by search engine optimization or Ecommerce SEO. Some factors to consider for SEO Services providers are:
- Correct keyword density and use of the right keywords
- SEO-optimized images
- Organizing data so that search engines can understand it
- Meta descriptions and titles should be optimized
Make sure your content is of high quality
Providing useful information to users is the primary goal of search engines. Those pages are prioritized by search engines that provide answers to a user’s query for each keyword. It is important that you answer as many questions about your product/service as possible as an online retailer.
You can come up with content ideas anywhere. Quora, for instance, is a good source for questions. Additionally, data from your internal customer service department can also be helpful.
Search engines can be attracted to in-depth content through Ecommerce SEO. In Google, the first page results have an average content length of 1,890 words.
Make product descriptions as detailed as possible
Increase organic traffic for your products with detailed product descriptions. Although you should incorporate product descriptions, you should pay attention to certain essentials. The right keywords, for example, are an important part of product descriptions.
In order to make them compelling, they should highlight all the features and benefits of the product. It is always best to write product descriptions for humans and not for search engine bots, despite the presence of keywords. Based on the product’s features and buyer awareness, you can choose the length of a product description.
Buyers who are unaware of a product’s features will need detailed content. For those keywords/products, unique and high-quality product descriptions can help you get a good ranking from search engines.
Creating a unique blog is essential
If You need to create a blog first if you don’t already have one. According to HubSpot’s statistics, companies that post 15 or more blogs per month receive five times as much organic traffic as those that do not post blogs. A company that blogs 9 to 15 times a month instead of once or twice gets twice as many leads.
Blogs are excellent places to post ongoing content that is relevant to your audience. In contrast to social media content, your blog is hosted on your own website, which means that it has a greater chance of driving organic traffic to it.
Organic traffic is driven by the number of website pages. Your website will grow as a result of adding a new page to your blog every time you post. You should try to answer possible questions that your audience will have through your blog.
Besides generating organic traffic, an online blog will also help you to establish your brand as a leader in your industry. Using the blog, you can demonstrate your knowledge of the audience’s problems and how you can resolve them.
Improve the landing page count
Another method to increase the number of pages on a website is to increase the number of landing pages. An increase of 55% in leads is possible for companies that increase the number of landing pages from 10 to 15.
A landing page gives you the opportunity to create targeted content around a specific product or category beyond the standard product pages. Also, you can design landing pages directing potential customers to specific offers.
Keywords with long tails
These are long-tail keywords, which are more specific and have a longer search term. Long-tail keywords like “buy a red Captain America T-Shirt” are more specific than “buy a t-shirt.”
If Keywords can increase organic traffic if they are incorporated into the blog posts properly.
Although long-tail keywords may not generate much traffic, the traffic will be of high quality. You are targeting users who are searching for specific solutions, and if your site addresses their questions, you will have a greater chance of getting a sale.
- Design an effective site architecture
E-commerce SEO relies heavily on site architecture. An effective site architecture involves setting up the right navigation so that all of your content is easily accessible. Reducing the number of clicks required to find relevant content is an example of improving site architecture.
As a rule, you shouldn’t have to click more than three times to reach any given webpage. It ensures that product pages and category pages get high authority links from the home page. All important categories should be linked from the home page, and some of the best product pages as well.
- Create a link-building strategy
Linking to high-authority websites plays an important role in search engine rankings. Link building, however, is a difficult task. Link-building ranks as the most challenging SEO tactic for 41% of large companies.
Backlinks can be obtained in various ways. Consider partnering with respected influencers from your industry and getting them to incorporate your site’s link on their website. Look at what your competitors are doing to build links. You can gain many ideas for your link-building strategy once you discover where they are getting their links from.
According to various industries, 16% of organic traffic is convertible to leads. Retail sites and e-commerce sites have an 11% conversion rate. Calculate organic traffic targets for your website based on your sales targets.
Getting organic traffic can take time, but once you’ve achieved respectable rankings, your online store will benefit enormously.
- Use social media to your advantage
The importance of showcasing social media has never been more apparent than it is today with the increased digitalization and internet usage around the world. Online businesses can leverage social media to allow their customers to share their experiences about their brand and products.
Customer purchase decisions are driven largely by social media in marketing. An internet-based site seeks validation through user action on the internet.
Shoppers tend to trust websites that provide them with trust-building features such as customer reviews and shareable links. Increased conversion rates and sales can be achieved with such content on your website.
You too should follow the blueprint established by big e-commerce businesses to harness social proof to your advantage. Also, using a shipping strategy that reduces your return to origin costs along with a tool that reduces your return to origin costs will definitely help you grow your e-commerce business.
We The G2S technologies team a well-known SEO Expert can help you manage your organic traffic needs by driving high-quality organic traffic to your online store and more!
Hire eCommerce, Start scaling your business with G2S technologies today!
FAQ’S
- Organic website traffic, what is it?
Organic traffic refers to visitors who arrive at your website from sources other than paid advertising, or free traffic. Search engines like Google, Yahoo, and Bing are examples of organic sources. An important aspect of digital marketing is SEO or search engine optimization.
- How can I increase the traffic to my website?
Hire eCommerce, A recent search algorithm update is the leading cause of a sudden drop in traffic to a website. Incorrect robots, penalties, and redirects. Similarly, txt rules and ranking losses may also contribute to a drop in traffic. Take care of these.
- What causes the decrease in organic traffic?
Many factors can contribute to a sudden decline in organic traffic, including a drop in rankings, changes made to your website, changing relevance of your content, and Google updates. But some situations are beyond your control.
- In what way does organic traffic work?
People who click on your organic listing in the search results when they type in a query into Google bring them to your website. Organic search traffic is any traffic that arrives on your site from the search engine results pages (aka SERPs).
- In what 4 stages does SEO happen?
Our SEO campaign phases
- The first phase of the project involves onboarding, site assessment, and strategy development.
- Onsite optimization is the second phase.
- This phase includes citation submission, off-site optimization, and cleanup.
- The fourth phase of SEO involves link building, tracking, and updates.
- How do the 3 pillars of SEO work?
There are three main pillars of SEO: discovery, relevance, and authority. Keep these three future-forward SEO concepts in mind when making changes to your website, and you’ll have a content marketing strategy likely to boost your position on search engine results pages (SERPs).
- How are organic search results determined?
Social engagement plays an important role in organic traffic. Your competitors can make their content popular on social media if they have influence over many people. This prompts search engines to crawl, index, and rank the web page.
- SEO and eCommerce: how are they related?
SEO for eCommerce is a method of optimizing an online store for search engines. Optimizing each product page by writing long, keyword-rich descriptions is one example. Your online store’s ranking can also be improved by obtaining backlinks from relevant websites
- What are the benefits of SEO for small eCommerce businesses?
There are simple strategies you can implement on your website to maximize its profitability. Your website will become more visible on search engines with the help of an eCommerce SEO optimization agency. More traffic to your website is a result of better online visibility.
- Are small businesses able to benefit from SEO?
So Do small businesses benefit from SEO? Yes, the answer to this question should come as no surprise. As a small business, you can compete with other small businesses and large companies, since search engines utilize complex algorithms to deliver the results people are looking for.