SEO Case Study: Om Solar – 20X Organic Traffic Growth & Consistent Solar Leads in 9 Months
Om Solar is a leading solar solutions provider operating across Uttar Pradesh (UP) and Haryana, offering domestic and industrial solar plant installations.
Their audience primarily includes:
- Homeowners
- Small and medium businesses
- Industrial units
- Users searching for solar pricing, subsidies, and installation costs
Before partnering with us, the client had a basic website with minimal content and almost no organic traffic or visibility.
Project Info
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Client:
Om Solar Solutions
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Industry:
Solar Energy Solutions
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Services Provided:
SEO, Local SEO, Content Marketing, CRO
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Traffic Growth:
20X Organic Traffic Increase
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Website:
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Started:
February 2025
Business Objectives
Om Solar aimed to:
- Increase organic website traffic
- Generate consistent, local, high-intent solar inquiries
- Improve visibility across UP and Haryana
- Boost conversions for 3kW, 5kW, and industrial solar installations
Key Challenges
During the initial audit, we identified several core issues:
- Poor website structure and weak on-page SEO
- Very limited and low-quality content
- No location-optimized landing pages
- Missing content on high-intent queries (pricing, subsidies, installation cost)
- Weak local SEO and no GMB presence → resulting in zero calls
- Missing conversion elements such as WhatsApp CTAs and enquiry popups
Traffic on Website – Before SEO
Our SEO Strategy
We implemented a unified SEO and growth strategy focusing on:
1. Website Optimization
Technical fixes, faster loading speed, metadata improvements, better internal linking, and a more structured site architecture.
2. Content Development
Creation of intent-driven blogs covering solar pricing, 3kW–5kW systems, subsidy details, installation cost breakdowns, and buyer FAQs.
3. Location-Based SEO Pages
Dedicated and optimized landing pages for Lucknow, Kanpur, Allahabad, and Gurugram to target city-wise demand.
4. Keyword Targeting
Focus on bottom-funnel keywords such as:
“solar company near me,” “solar panel cost,” “3kW/5kW solar price,” “solar installer in UP/Haryana.”
5. Local SEO
Creation and optimization of GMB profiles, adding photos, services, FAQs, weekly posts, and building consistent NAP citations.
6. Backlink Building
Acquiring high-authority backlinks from relevant regional, energy, and solar industry websites.
7. Conversion Rate Optimization (CRO)
Integrating WhatsApp chat, sticky Get Quote buttons, lead-gen popups, and optimized enquiry forms across key pages.
Traffic on Website – After SEO
Executed Solution
To deliver fast, measurable results, we executed the following:
- Redesigned and optimized all core service pages and location-specific landing pages
- Published high-intent blogs related to pricing, subsidies, and installation processes
- Created and optimized four GMB listings for major service cities
- Integrated WhatsApp chat, enquiry forms, and sticky CTAs for improved lead capture
- Built high-authority backlinks and consistent local citations
- Combined Content + Local SEO + CRO efforts to maximize reach and conversions
Results Achieved (Within 9 Months)
1. Traffic & Visibility
- Monthly organic traffic grew from 500–1,000 to 20,000+
- Daily organic traffic crossed 700+ visits per day
- Location pages became major traffic and lead drivers
2. Leads & Conversions
- Website enquiry form submissions increased significantly
- WhatsApp inquiries jumped from 5 to 100+ per month
- Pricing-based pages delivered the strongest conversion rates
3. Local SEO Growth
- Lucknow, Kanpur, Allahabad, and Gurugram GMB profiles ranked in the Top 3 Local Pack
- Calls and direction requests increased dramatically
- Overall GMB visibility and engagement improved exponentially
Want Results Like This for Your Business?
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Conclusion
This case study demonstrates how a structured SEO foundation, strategic content marketing, and strong local optimization can rapidly transform a regional solar business.
Through consistent organic SEO efforts, Om Solar achieved:
- 20X organic traffic growth
- Significant high-intent solar leads
- Dominant visibility across key cities
- Established authority in the solar installation market
Om Solar’s digital transformation proves that with the right SEO strategy, even a basic website can evolve into a high-performing, lead-generating asset.
