SEO Case Study: Om Solar – 20X Organic Traffic Growth & Consistent Solar Leads in 9 Months
The Miracle Academy is a Jaipur-based offline coaching institute offering classes for Grades 6 to 12, along with competitive exam preparation for IIT-JEE and NEET.
The institute operates in a highly competitive educational zone where parents rely heavily on local visibility, credibility, and student results before choosing a coaching center.
Project Info
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Client:
The Miracle Academy
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Industry:
Education
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Services Provided:
Local SEO
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Traffic Growth:
4X Lead Increase
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Website:
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Started:
Jan 2025
Business Objectives
The institute’s core goals were:
- Increase student admissions for Classes 6–12
- Boost inquiries for IIT-JEE and NEET batches
- Drive consistent footfall throughout the year
- Strengthen brand credibility among parents and students
- Expand their visibility within a 5–10 km radius
Key Challenges
During the initial audit, we identified several core issues:
- Low Google visibility and very few monthly inquiries (20–25/month).
- No Local SEO setup, weak online presence, and no reviews/testimonials.
- Seasonal admissions; students primarily approached only before exams.
- No educational directory listings, no schema, and minimal social engagement.
Results – Before Local SEO
Our SEO Strategy
We implemented a unified Local SEO and growth strategy focusing on:
1. Google Business Profile Optimization
Optimize Google Business Profile with photos, info, keywords, and regular posts.
2. Local Citations & NAP Consistency
Build consistent NAP citations across local and educational directories.
3. Local SEO Schema Implementation
Add LocalBusiness, FAQ, and Review schema to strengthen local signals.
4. Review Generation Strategy
Encourage parent/student reviews using QR codes and WhatsApp links.
5. Video Testimonials & Student Success Promotion
Create video testimonials and promote toppers for credibility.
6. Social Media & WhatsApp Engagement
Use WhatsApp groups and social media for updates, engagement, and inquiry nurturing.
Results – After Local SEO
Solution Implemented
To deliver fast, measurable results, we executed the following:
- Fully optimized GBP, added class details, batch timings, and high-quality visuals.
- Created 50+ citations with accurate NAP data across trusted platforms.
- Improved website with local schema and better class-specific content.
- Implemented a review funnel that generated multiple parent/student reviews.
- Collected and published video testimonials and toppers’ achievements.
- Increased engagement through WhatsApp groups and regular social updates.
Results Achieved (Within 5 Months)
1. Traffic & Visibility
- Significant rise in GBP views, calls, and direction requests.
- Academy started appearing in top local searches like “tuition classes near me” and “NEET coaching Jaipur.”
2. Leads & Conversions
- Monthly inquiries increased from 20–25 to 100+.
- Admissions improved across Classes 6–12 and JEE/NEET batches.
3. Local SEO Growth
- Higher trust through reviews, testimonials, and toppers’ branding.
- Stronger social engagement and improved parent conversion rate.
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Conclusion
Focused Local SEO + trust-building (reviews, schema, testimonials, toppers) helped The Miracle Academy achieve consistent admissions and strong local visibility.
The institute now receives steady inquiries, improved footfall, and enhanced credibility—driven by localized SEO and targeted digital engagement.
